Fairtrade and Other Ways To Make A Difference
Stroll through your local branch of Sainsburys, and you are looking at the wonderment of a global market. One can buy just about any item at super-low costs. It might be from Cambodia or rum from Columbia - it’s procurable throughout the year. This is by far the best time in the history of humanity to be a consumer! This has happened from intricate stock control and logistics, economies of scale, strong competitive forces, and possibly most influentially, the fact that many produced goods are located, and often produced, in the poorest nations.
That final point is rather important, and controversial. While consumers are buying clothing, food, drink and other items located from second and third world countries at cheap cost, workers and business organizations in these producing nations are oftentimes cheated in the process, and have no real sustainable business model since they’re the last stop of a very long line of middle-men who control what they manufacture, how much, and how often. This extended chain of middle men all take their pay too - meaning there’s not a great deal of money for the end-of-line producer.
Nevertheless, there is assistance for such impoverished workers and companies. Fairtrade is a cause that attempts to empower these end-manufacturing businesses in the poorest countries of the world. It looks to get rid of the middlemen, and renumerate the end-manufacturer a just price for an item in a far more targeted way. You might have encountered Fairtrade items in your nearby super market. Sometimes they’re a bit more pricy, but by buying such ethical products or even ethical gifts, you will be pleased to acknowledge the manufacturer is working in a sustainable way that not only pays them justly through a much more direct revenue flow, but it also grants them to reinvest in their company through higher earnings, which genuinely contributes in a positive way toward these poorer parts of the world.
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